HTML5 and SEO: How to revolutionize rich snippets search results

For SEOs, there were better times - times in which they could help shape the search engine results almost at will. However, this was heavily modified by the increasing personalization of search results. But thanks to HTML5 could soon offer a new field for SEO - the optimization of rich snippets.

The rich snippets are now not new or even a feature of HTML5 . They were already introduced by Google in May 2009. They complement the traditional text snippets of information on the site for more information about people or products. This could be for example a profile picture of the webmaster and also an image to a product on the website of a company. The goal is clear: The seeker should receive before you click on a search result as much information to search results to find the desired result as quickly and easily as possible.

But there are always problems, because who placed multiple photos and a lot of products on the website, could be with the automatic selection of fast search engine crawlers do not even agree. One reason for misinterpretation of actually extracting cash machine made websites, is the proliferation of many different languages for Microdata. The first step to improve this situation, the three major search engines Google, Yahoo and Bing have already done. Under schema.org can inform webmaster of a common language for Microdata to which they have agreed.

Brings new HTML5 Microdata attributes that allow individual Rich Snippets

Second condition for a fruitful combination between HTML and the common language for Microdata is the implementation of new global attributes in HTML5. To tell the crawlers of search engines as precisely as possible what data are important for the description of a site, additional information is needed. Bars should be the following attributes:

Item Scope : specifies the category of information
Item Type : defines the type, are possible description, image, name or URL
Item prop : shows the crawler what information should be prioritized
Item Id : is an information a unique identifier (ID)
Item Ref : adds information that lies outside the selected scope

So then could the HTML5 code for a rich snippet look (Image: SitePoint).

As the use of these new attributes for rich snippets then might look like in practice, is shown in a memorable article by SitePoint.

For SEOs could optimize the rich snippets about the HTML5 attributes soon become a new task can be used to websites much more meaningful place in the search results. For the seeker the rich snippets are certainly a meaningful improvement, one can assess with them much better a site's content.

The Google Webmaster Tools provide information on Rich Snippets

Computer graphics that has a large amount of information 'rich snippets' semantic tags to insert into your web pages to get more visibility in Google search results ... 

 

So here is a new proposed sites SEOmoz and BlueGlass and offers lots of information on the " rich snippets "or semantic tags to obtain visibility in the Google SERP through the display of additional data (photo, lists, stars, notices, etc..) for certain types of pages (recipes, events, companies, people, products, etc.)

 

Google has added in its Webmaster Tools a topic to monitor how the engine takes into account the semantic tags, rich snippets' in your pages ...

Google announced some days a novelty in its "Webmaster Tools" with a new "Optimization Structured Data" which provides information on how the " rich snippets "or semantic tags Schema.org are implemented in your site.

This allows to verify that Google takes into account your "rich snippets" and possibly fix some problems about them ...

Note that, always about Webmaster Tools, Google is now offering the ability to verify a domain by creating a CNAME Record .

Title Tag

What is a Title Tag?

Title Tag

The title tag is one of the most important factors to achieve high rankings (positions) to reach in search engines.

The title tag should be found on every HTML page. It's part of the HTML code. Terms, which are detected in the title tag appear in the title bar at the top of each browser and be used as a suggestion, if you want to add an HTML page to your browser favorites.

The HTML code for the title looks like this:

<head>
<TITLE> Enterprise - terms of page </ TITLE>
</ Head>

The title tag is one that is in the <head> each side. Shortly after that usually follow the so-called meta tags such as 'keyword' or 'Description'. The order is not important. If you use an editor like Dream weaver or GoLive, the individual tags are generated in different orders.

Some tools and content management systems generate the title tag in most cases because of the file name when saving. Then in the title bar appear ridiculous terms like 'Home.html "or" Contact.html. "Often it's a beginner in web design that make such mistakes. But professionals in web design often neglect the title tag and do not recognize the potential that the title Tag in search engine rankings offers.

Search Engines and Title Tags

Each search engine uses the title tag to analyze your site and index. The title tag is used to display the results. Terms that you enter in the title tag are displayed as 'Headline', including most of the text will appear in the Meta 'Description' or text fragments from the body area of your document.

It should be clear that a user is more likely to click a search result if the title of the results of the entered word appears instead of "Home.html". The title tag should therefore also animate it clicks.

The title tag is one addition to the visible text in your document and the Link Popularity (external links to your site) is definitely the main factors in search engine performance. Search engines place (yet) high weight on this day, and compare these with the actual content of your website. so they should match the title tag and the content of your website.

Most search engine index to make the content of the title tag and it really one of the major factors in the page ranking process. If you have not optimized title tag, could the train without you ,go so far as rankings are concerned. Plus, it is not the best User experience to visit a website without a title tag as the title tag in Favorites appears, provided when a page as a bookmark is. The most common title tag "Untitled" is not a great Incentive for people to come back to your site.

So how do you write a good title tag? Let's say that you are a Business, have used the nose rings in a suburb of Vienna sold. You have a few options as far as the title tag is affected.

The title tag should be specific to each page of your site and be created. Repeat just your company name appear on every page, because you place a chance, targeted traffic to each page to bring.

An individual page titles per page is very important for search engine optimization.

What belongs in a title tag?

We hear various principles and tips for Title Tag. It should not be too long but not too short. One should not lose valuable space e.g. with the company name. All these tips are correct in the short term. If you want your pages to search engines have long term, you should try any tricks with the title tag.

Here's what not to do:

• Many repeated words

• More than 200 characters long text

• CAPS ONLY use

A good title tag looks like this:

<TITLE> Company - keyword1 keyword2 keyword3 </ TITLE>

If your business 'Hello AG' means and the company sells as Kitchen accessories, could mean the title tag:

<TITLE> Hi AG - kitchen accessories cookware and kitchen appliances </ TITLE>

The title tag should therefore contain as well-defined keywords, which then appear in the text. The more important a word is, the more important is the position of the term in the title tag. Important terms must first be. It seems that the length of the title tags to play a very important role. Most search engines cut the title tag in the search results after 60-80 characters. In the databases, but all signs seem to be saved. A length between 100 and 160 characters seems to be fine with most search engines.

Repetitions are fine too, as long as the words do not follow one after the other. A day in the form
<TITLE> Hi AG - kitchen accessories and cookware - kitchenware for Europe </ TITLE>

appears on the search engines to have any negative effect. On the contrary. Some search engines seem to value such title tags even better than if the term appears only once. But you should avoid mere repetition of words.

Use to separate keywords by commas or dashes. Search engines recognize this as a 'separator' in the title tags. Use normal notation. Once a term with large initials and then again to write in small letters at the top search engines seems to have no influence. Most Search Engines are in fact not 'Case sensitive', ie They do not distinguish between upper-and lowercase letters.

Your text and the Title Tag

A good title tag can be set only if the entire text is written on the topic. And the Title Tag is only optimal effect for search engines if it matches the text. Thus, one should be writing the text of professional SEO copywriters. The title tag should reflect a portion of the existing text, but not word for word. Important to reduce to three or four words per title. And each page should have its own, tailored to the text title tag.

It is best to leave us this fine work. Who makes mistakes or wrong title tags is disappearing, possibly from the index of the search engines - that we can avoid through our expertise. Our search engine optimization service includes an optimum adjustment of the title tag on every website.

Title Tags - Tips

• See for yourself, each title tag for each page of your site to specify. Each page should have its own unique title tag have, which just indicates what the page is really.

• Put your most optimized keyword phrases at the beginning of the title tag, each preceded by the keyword, the more relevant.

• Make your title relevant to what the focus of your page and They avoid selling language, such as "Best Nose rings in the world!".

• Connect one or two relevant keyword phrases one, but avoid a simple succession of key words (Which could be viewed as spamming). Take instead a readable title that will attract visitors even if it results in the a search engine is.

• You go locally. If you are a dog breeder in Munich and want to be found locally, then put in any case, your geographic Position in your title tag.

White site seo promotion: how is it done?

Attracting customers online always starts in progress, or "promotion", company website or store. Everyone is trying to get on the first page of search results. But the methods used for this are different, and not very honest. Depending on the progress of the methods can be "white", "gray" or "black."

White site promotion takes time and effort, the continuous flow of content. "Black" is the promotion of a more rapid and spectacular, but as a result of site risks being "banned" by search engines. Therefore, marketers recommend natural progression, calling him a white site promotion. Its stages can be described as search engines to attract attention, increase page ranking, increased relevance of search results and, finally, results analysis and adjustment of marketing strategy. Now more about the Four are.

• Robots

A newly created website should catch the eye of the search engines. To pass filters Google and Bing will take time. But when the pages are indexed, users can find them in their inquiries. Speeds indexing your site, first, its clear structure, convenient search engines. Helps you find the presence of robots "smart» xml-card, and a careful application of the "keys" and the placement of incoming links. (By the way, they are buying - it is gray promotion). Article marketing is also working for you. Do not forget to register the tools for webmasters Google, Microsoft and Yahoo.

• Ranking

Most visitors to click a link on the first page of search results. Deserve high rank websites, useful and interesting to visitors in terms of robots.

Regularly check the position of your site through analytic tools. Optimize the content of those pages are visited less. Snakebite site system cross-references for the convenience of users. Updated content, improve usability, take care of the positive reviews.

• Relevance

Increase sales is possible only if you refer to the site so called. relevant traffic - that is, the flow of visitors interested in your products and services. Search engines analyze the behavior of each user, and strive to improve the relevance of search results.

Assess the demand for the proposed product, service, using Google Analytic and Web Visor. Which queries lead visitors to your website? Picking up the key words and phrases, optimize site content. It makes sense for a while to buy ad content to see the possibilities of progress.

• Findings

With the tools, analysts periodically to assess the progress. How many visitors came to the site and what needs? How long they stay on the site? What pages viewed more often? How many visitors make a purchase from an online store? Rose a stream of customers to your business? In order to increase sales of white site seo promotion should be complemented by a competent internet marketing strategy - then your business will be successful.

Seo importance for Permalinks

What are known as permanent links and how they are generated? That it is very advantageous to have URL to link to an unchanging, is obvious. Because if it is suddenly under a web address to find something different than they were a couple of days, it can be quite annoying, suppose you link information from a press archive, but after some time again It also reflects another article or nothing. To avoid such empty links, permalinks are used.

Where permalinks are used wisely

Permanent or permanent links describe first a fixed URL that has an unchanging content. In a news portal, it is not unusual that can be found at a URL like www.gohar-naseem.blogspot.com / news constantly different items. In contrast, receives a user invokes a permalink, always the same thing to face. So we can adjust to the fact that the link is valid in the long run.

Particularly where very large quantities of online content, the presence of permalinks nothing unimportant. For example, if numeric addresses like www.gohar-naseem.blogspot.com/news/00026354 or www.gohar-naseem.blogspot.com/news/00026355 be generated in large quantities. That is, among other social networks in the case. Just recently Facebook have Twitter explains how to furnish comments in the future with permalinks. This makes it much easier to refer to a corresponding content by linking to himself.

How permalinks are created?

One way to create permanent links is to set up a web server redirect. For example, there are Apache Server mod rewrite, a module for URL rewriting. The trick is that the server-side module to the visitor a static URL displays in the browser window, although it is in fact a dynamically generated page content with a long string of numbers.

The importance of search engine optimization

With the method can be implemented at the same time very practical SEO concerns. Because the override can make search engine friendly web addresses. For example, by recording instead of a dynamically generated number sequence a unique name in the URL of the page content. This is not only better for users to classify, but also for the search engines crawlers.

URL rewriting set for WordPress, Joomla, etc.

On Twitter or Facebook, you just it, because this takes the platform operator to create the permalinks. Users have to do anything further and will automatically benefit from the unique linking option. But even those who themselves operate a blog or a website does not necessarily set up elaborate procedures. Because so many software platform brings on its ability to create search engine friendly permalinks already. These functions will only need to be activated.

Examples of information in permalinks

Permalinks can then be automatically generated by a variety of complementary information in addition. Thus, for example, the month or the exact date in the URL are included. The discovery of relevant articles and reports is still easier, or even at the web address can be seen, comes from when the page content. Other options are the inclusion of relevant keywords or category terms.

URLs on the second date exactly

The blog and CMS system Wordpress example, there is the possibility for automated integration of the publication year or month. Up on the exact day, hour, minute and second, the publication of data is copied into the URL. The corresponding tags are:

• % Year%

• % Month%

• % Day%

• % Hour%

• % Minute%

• % Second%

Other possibilities are specifying the assignment of a unique ID number of the article, the inclusion of the author's name, etc. 

Conclusion

 

Permalinks are a great way to provide a better structure of Web sites. URLs have a "cleaner" and more convenience for Internet users. Permalinks may also help with search engine optimization and increase the crawler friendliness of online services.

SEO Basics: Canonical Tag & Duplicate Content

At the latest update it with the panda has been etched with most webmasters: unique content that the web site differs from other providers is more important and central. No one wants to because of duplicate content (ie content that can be found in several places on the Web in the same way) will be penalized in the rankings. With verification methods such as Copyscape to be duplicate content and trace copies to third-party sites. But what many do not know: often produces its own web site unintentionally duplicated web content. How this comes about and what are the canonical tag can do about it, here at a glance.

Duplicate Content : The problem

Suppose you offer your users a friendly service and we also provide Web content for printing. For certain documents, lists, or lists the user can view before printing a print view. He sees how the document comes from the printer and how many pages it contains. Depending on the technical implementation of this print view, but sees not only the users the same content again. Also, the search engine crawler looks suddenly doubled. Duplicate content on same site - it is already in the world. And there are many other "mistake" by the double content is created.

Two of the most common variants are mentioned. Even if your website at the address http:// both www.domainname.com as well as at the URL http://domainname.com is to find all content are twofold. The same shall apply if site accessed via an http and an https connection. A list of many other kinds of duplicate content "producers" can be found here: information on Canonical Tags - Answers to Questions ! There is also described how the problem can be counteracted by relatively simple means of Canonical day.

Canonical Tag : The Solution

Because the major search engine providers from day one day have to deal with millions of duplicate content, they have considered in the spring of 2009, a countermeasure. Both Google and Yahoo! Search in the cases referred to plead for the use of a single HTML tag. This so-called Canonical tag identifies content that (for whatever reason) are duplicated and refers to that URL, which is regarded as the original. If the search engine crawler finds this characterization, so he knows full well that there is a duplicated content and can be specified for indexing prefer original page.

How the Canonical days

The canonical tag is set in the header of a URL and has the following form:

<link rel="canonical" href="http://mysite.com"/>


In the first half is thus marked as the Canonical tag and the second part of the web address under which the original can be found. The use is also recommended by the way, if the sides are not identical to one hundred percent, but have a high similarity.

And what the user webmaster from this? The first advantage is already simply that the risk of Ranking punishment is avoided. The search engine crawlers are usually kept in the Canonical tag instructions and make the desired prioritization. This is also already has a second advantage: the page content provider can those who are to be found as well pretend to own. He gives the crawlers were, a recommendation on the way: Do not take this, but the one web site to place too high up in the search results.

Resource on Article : SEO Basics: Canonical Tag & Duplicate Content

For more information about the canonical tag can be found also in the Google blog, for example here:

Determines your canonical Url
(http://googlewebmastercentral.blogspot.in/2009/02/specify-your-canonical.html)

Matt Cutts: SEO advice: url canonicalization
http://www.mattcutts.com/blog/seo-advice-url-canonicalization/

Also in the Webmaster Center Blog of Bing
(http://www.bing.com/community/site_blogs/b/webmaster/archive/2009/02/12/partnering-to-help-solve-duplicate-content-issues.aspx)

Benefits Of News Archives For The Internet Marketing

The publication of press releases via press portals can increase the range considerably in the search engines. There is now a large number of free news archives. News portals are usually listed by the search engines well, since they include the most current information. In addition, the press releases stored permanently in the archives of the portals and thus remain in the long run the Internet. Permanent archives search engine provides a lasting effect. With the help of a far-reaching dissemination of press releases can be so potential customers and prospective customers on the Internet to reach directly. The press release is an important Internet marketing tool.

To minimize the manual effort required for the multiple detection in the individual portals low, supports the online Internet Marketing service  companies and agencies in the distribution of press releases on the Internet and provides centralized access to news archives, news services such as RSS directories and social media like Twitter, Facebook and Friend Feed.

The communication media of Web 2.0, new instruments were created for the Internet marketing. Companies now have the opportunity to engage in dialogue with customers and prospects and current information to guide targeted. Allows for direct self-publication of information, it also companies with small budgets, to achieve a wide range on the Internet. Those who manage to create interesting content for their target groups and media-friendly recycle has a good chance that online PR as a very effective internet marketing tool for attracting new customers to use the Internet.

Internet Marketing 2.0: Using Online PR strategies In The Search Engines

Internet Marketing is booming. According to a study by only, for more than 150 marketing professionals in the U.S., Canada and 12 European countries were surveyed, 84% believe that the focus of their marketing activities towards the Internet moves. The reason for the change is primarily the large spectrum of new media that are available as tools for Internet marketing. Thus, the increasing interest for new channels like social media (micro-blogs, social communities), rich media (video and podcasts) or mobile channels. Especially small marketing budgets offers the use of new Internet marketing tools a great opportunity: providing outstanding range and high target group relevance and manageable costs. Search engines play a crucial role in the Internet marketing. When searching for products and services Google and Co. are the first choice. It is therefore important to climb with smart Internet marketing strategies in the search engines to the top. The Online PR provides effective and above all cost effective tools to optimize the hit rate in the search engines long term and reach new customers and potential customers directly.

Search engine PR (SEO PR) for more coverage

So far, mainly SEO and SEM strategies used to optimize the visibility in the search engines. But only about a third of search engine rankings are influenced by the technical optimization of a website (= page optimization). The predominant influence on the ranking is done by actions outside the site (= off page optimization). A very effective and most importantly, sustainable way to climb into the top search engine results lists, offers search engine optimized online PR (SEO PR). To take advantage of the positive effect of SEO PR for the internet marketing, it is important to understand how the search engines.

Search Engines Work For People

People looking for information using search terms (keywords). To list relevant search results, search the Internet search engines robots to regularly for new content on specific keywords and rank the content according to certain criteria. Plays mainly the thematic content and relevance of web content a crucial role.

The Relevance Of Web Content Is Measured Mainly By Two Factors:

1) Content quality: well-written, timely articles with themenrelvanten content and keywords.

2) Link building: a vast network with other thematically relevant websites (backlinks)

Using The Tools Of Online PR Can Both Main Criteria Of The Search Engines A Positive Influence:

Keywords and links play in the Internet marketing is a very crucial role

Search engines love text. Press releases consist of current and editorially processed, and thus provide information, good food 'for Google and keywords in the title and text of the press release supporting the finding of the press releases in the search engines using relevant search terms. In particular, in the headline and teaser in the placement of keywords is important. But only what is sought, can also be found. The press release should contain important keywords that are sought by customers. Eye-catching creations from the marketing jargon should be replaced by generic terms from the everyday language of the customer.

Tips: A keyword analysis tool can help you with the word-finding and evaluation of search queries.

The publication of press releases on the Internet also supports the link-building strategy. Follow the links from press releases and contact information in news releases, links back to the company's website generates (backlinks). For a good position in the results pages of search engines so far-reaching publishing and linking of PR copy on the Internet is important.

The links are also a bridge between customer and company. Deep links to the home page or a specific landing page lead directly to the interested parties so that the point of sale and are therefore very important for Internet marketing.

SEO Tips From The Experts

Geir Ellefsen of edgyseo.com asked earlier this year a number of renowned SEO experts to forecast a future in 2012. Since it will undoubtedly be interesting for you too probably, what tips Rand Fishkin , Danny Dover , Aaron Wall , or even our Marcus Tandler  in terms of future development in search engine optimization  are given, we have the contribution of ` 18 SEO Experts On How To Do SEO In 2012, 'translated into German for you. Here, first the first part, where the total of 18 experts were after their opinion, the best SEO tip asked for 2012 ...

What is your best SEO tip for 2012?

Rand Fishkin, seomoz.org : moves you away from the classic old-school SEO. If you you continue to focus only on some keyword recherche, a little usability and link building, you can watch certain to lose out to those who lose out, their activities on content marketing, viral product marketing, e-mail, social media have extended conversion optimization and branding.

The power of the combination of tactics and the benefit of overlapping marketing practices is awesome.

Dr. Peter J. Meyers, usereffect.com : consolidate consolidate consolidate. I think the great lesson of Panda update that more is not always better. More indexed pages cost Google money and dilute the actual important content. Canonized true duplicates reduced, similar content and eliminates thin content at the minimum. If you offer something that is sure to bring something truly unique to the table. If you're an affiliate, cushions your content enough to.

Will Critchlow, distilled.net : More than ever, I believe that now is the new content. We will see interactive data visualizations that generate tons of links and shares are.

Danny Dover, dannydover.com : SEO is more than just link building, write comments, and tags optimization.

SEO now include the entire site experience. Do not be focused only on traditional SEO, but spread your activities on other marketing channels (e-mail, CRO, Social, PPC). I think this year's winners will be those that come out in the field of online education high. I say that this industry will explode in 2012.

Bas van den Beld, stateofsearch.com : 1 Shareable and personalized attention that makes your content. The Internet is personal. To make things as personal as possible, Google will make Google + to the center of everything. This has the consequence that we will see a lot more personal elements, such as in the SERPS. You should be designed so your content shareable as possible. Incites people to share and distribute your content in the networks. Your content will be shown later in the personalized SERPs.

Second Optimize your snippets. Google is very particular about snippets. Optimize all your snippets, not only descriptions but also rel-author, reviews, everything.

Ann Smarty, myblogguest.com : If your focus was always on content and quality, you will change for next year too little. Perhaps you should try to experiment a little with current content and to follow that current trends. Apart from this, however, is simply business as usual!

Jeremy Schoemaker, shoemoney.com : For the year 2012, I suggest that you build Web pages that link to other people happy.

Aaron Wall, seobook.com : Google is moving its algorithm even further in favor of brands. Just as Google promotes brands, it would be cheaper in many cases, to use one of them sponsored publication opportunities than to build his own site. If you look in the SERPs across a wide selection of keywords, you will find that many of their business models to build on that to be the e How of the e How Facebook or You Tube. In addition to these low-level stories can offer its products on eBay, Amazon or Etsy.

Neil Patel, quicksprout.com : Stop it up, build links too quickly. If you grow too fast, you will see that it will later be difficult to achieve top rankings. In 2012, Slow and Steady 'win' the race. If they do not worth much, but on good links.

Justin Briggs, justinbriggs.org : I would keep an eye on the growth of entity specific search algorithms, with a focus on branding, the Agent Rank / Rank Author and signs of `real 'interests, such as specific products, places, movies, songs, etc . I think an increased fire monitoring, Rel-author, the social graph and schema are early signs of this type of ranking algorithms. Search engines are moving beyond the sides and domain-level and are increasingly better understanding of entities or objects.

Tom Critchlow distilled.net, : focused on you, the user-engagement. I think the fact that Google publicly discussed how this treatment may be preferred by a reward of brands will be marketing professionals understand the importance of the loyalty of their users so slow. Whether it is exactly this metric is or not, I think we will see a slight weakening at the end of the link-based metrics to more social and user-specific metrics.

Gianluca Fiorelli, iloveseo.net : I would strongly recommend that Rel or Rel-Author-Publisher tags to implement, hence the use of Google +.

I think in fact that the author-rank one of the most important factors for Google will be when it comes to recognize authorities, because then they will be able to identify which pages are really popular and authors, both in social as well as in the link graph

It is my firm conviction, that are SEO and social media mix in many areas, and these are 'Rel' to perform to that tool, use the Google (among other signals) to this mixture.

Means as a result of this, that pages do ultimately what we `Inbound marketing 'call to spend less time with traditional SEO measures (although still important) and create a content marketing plan to focus users' needs sets, without forgetting, so users spend their time: with Search (SEO) and social networks (SMO).

As a conclusion, is my best tip: SEOs, if you want to achieve in the years to a good ranking, you have to be In bounder; uses data and code as an SEO, how to communicate a social media expert and planning your content as a content strategist.

Stephan Spencer, stephanspencer.com : An important new area is to improve the Google listings via Rich Snippets. You focused in particular on the correct labeling of videos. Very few companies take advantage of it to date her. I expect that Google will introduce in the near future additional types of rich snippets, especially those who are promoting Google +. Think of Google as hangouts and public circles, as
might be displayed rich snippets in search results.

Marcus Tandler, mediadonis.net : Become a trademark (or at least do so ...). Be socially (but not spamming and annoying nobody). Regardless of which search term, Google would not really show those pages as the best, make the best SEO - Google wants to show those pages that appeal to most users. Will one of these pages, provides users with each of your keywords, the best score!

Dennis Goedegebuure, thenextcorner.net : link and anchor text verification. Each backlink profile of your website to be natural and diverse. This was important as early as 2011, but more importantly, because the algorithms are becoming more sophisticated. It contains a natural ratio of no-follow links to follow.

Scott Polk, obsidianedge.com : Concentrate on those social signal that the search engines really classify as trusted. This will change the NSTIC - Google and Yahoo! Search will put more weight on signals from trusted sites ... Google Plus / profiles, etc.

Trond Lyngbø, metronet.no : Traffic does not equal traffic. Small businesses realize the slow. Instead of optimizing for high-traffic keywords, they will focus on local SEO strategies, which not only attract real customers into the stores, but also ensure that they really spend their money. Conversion, not only traffic will be trump.

SEO experts to help companies realize the true intentions of their customers and to find those long tail keywords that are tailored to the specific needs of the seekers. You have to try to measure the long-term ROI of certain visitors and rankings.

Paradoxically, this lowers the cost even as higher quality traffic means better conversion of sales, less competition and reduced advertising costs.

A trick that way also advances local SEO is, SEO `social '. A site based on potential customer oriented approach is much more effective when it is combined with `social marketing ', as recommended by friends on Facebook Recommend a product, and these are then displayed in search engines or social media platforms.

I think this will be the big winners in 2012 and beyond. We will see that this is the year in which `Search 'and` social' will merge 'social search'.

Russ Jones, virante.com : Half the battle is to efficiently deal with your marketing budget. You should be able to assess what a link is worth about how much closer you approach it brings to your competitors and whether it pays the cost in terms of the expected traffic really well.

multi site strategy. There is absolutely no reason to store all your eggs in the same basket. The only demonstrably proven SEO measure that really works is to have more pages.